14 August 2014

Creating value, exceeding expectations

  14 August 2014

Naza TTDI

BUILDING rapport is one of the most fundamental sales techniques. For developers, the key is to create interest in the life and activities of buyers by building a product that matches their needs.

Another aspect of building a strong connection is by being sincere, as well as showing empathy and reaching out to the buyers. This creates a bond that enables buyers to feel that they are important, and that they can actually count on the developer.

Last but not least is to display a depth of character in the product.

Attractiveness will increase the chances of striking a rapport with the people againing repeat buyers.

Naza TTDI Sdn Bhd, the property development arm of the Naza group of companies, has come a long way since its first established township – Taman Tun Dr Ismail in Kuala Lumpur.

Taman Tun Dr Ismail, or commonly known as “Taman Tun” or “TTDI”, was named after the country’s second deputy prime minister and originally a 286ha rubber plantation.

This self-contained township with freehold tenure was conceived not just as a housing scheme but to bring Malaysians of various races together in harmony.

Development plans started in 1973 by UDA-Seapark Sdn Bhd, a joint venture between the Urban Development Authority (UDA), which is the government arm for urban planning and redevelopment, and SEA Housing Corp Sdn Bhd, a private developer headed by well-known philanthropist, the late Tan Sri Lee Yan Lian.

Construction commenced in 1974 after Kuala Lumpur was created as a Federal Territory.

The master plan of the township went through four major improvements to cater to the changing needs of the residents.

There was also a change to the own ership with TTDI Development Sdn Bhd taking over the development in the 1980s. Naza TTDI bought over TTDI Development in 2004 and changed its name to Naza TTDI in March 2008 to reflect its association with the Naza group.

Today, TTDI consists of landed properties, townhouses, condominiums and commercial units with its own landscaped park. More than 6,500 housing units worth RM1.35 billion have been sold and completed, occupying 54 per cent of the land area.

The balance area was designated for public amenities that included schools, colleges, banks, mosque, dry market and an office complex called VADS Plaza (formerly the IBM), which, until today, is still a landmark for TTDI.

In 1994, TTDI was awarded with the FIABCI Award of Distinction for Residential Property, making it one of the most prestigious townships not only in Malaysia, but also in the world.

Following the success of the Taman Tun township, Naza TTDI collaborated with the government to spearhead the squatter resettlement and re-housing in Desa Pandan, Kuala Lumpur, and Desa Bakti, Selayang, covering a total of 66ha.

The mixed-development projects comprising more than 4,000 residential and commercial units had created proper planned townships with a better quality of life for the former squatters.

Naza TTDI was also involved in the development of more than 200ha at TTDI Jaya and Section 13 in Shah Alam, Selangor, where the Tadisma Business Park is located.

“We successfully completion the Giant hypermarket in Section 13, Shah Alam, within a record six months.

We also constructed the Shah Alam Malawati Indoor Stadium in 1998 in time for the Commonwealth Games boxing event.

“The lifestyle concepts that have been incorporated into the development of Tadisma Business Park have changed to the environment and ambience of the area to that of a lifestyle commercial and residential area,” Naza TTDI deputy executive chairman and group managing director, SM Faliq SM Nasimuddin told Property Times.

He said Naza TTDI will continue to spearhead positive changes in the industry, challenging the businesses, consumers and public perception of property players.

“We recognise both the business ethos and the moral obligation to carry out our activities in a socially responsible

manner. Building on our philosophy of good practice, Naza TTDI consistently contributes to a healthier and caring society. We are committed to create value and care for our people, stakeholders, customers and the environment.

We are committed to quality; always meeting clients’ requirements in every aspect of our products and services.”

Faliq said Naza TTDI will always remain true to its core values of value, innovation and quality.

By BUSINESS TIMES

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