Luxurious Vila Seni (previously known as New World Garden) celebrates in leading the way with property milestones in Johor Bahru


Subsidiary of Hong Kong public-listed conglomerate provides purchasers with standards exceeding Malaysian expectations for innovative residential villas and bungalows homes par excellence

Johor Bahru’s latest prestigious address personifies a truly guarded and gated community that provides the best in a residential enclave spanning 12 acres in Plentong, Johor Bahru – Vila Seni offering 92 units of attractive semi-detached villas as well as four exclusive units of bungalows with a gross development value of RM250 million.

When Phase 1 was officially launched in 2013, the unique Vila Seni @ New World Garden project was already 50% completed then and continues to set standards and benchmarks which make it unique by Malaysian standards while exceeding the expectations of discerning home owners.

One year later, the Vila Seni project is now completed and utilising the build-then-sell concept which has been advocated by many professionals and experts in both local and global property markets.

In addition, Vila Seni’s architectural quality is benchmarked with CONQUAS (Construction Quality Assessment System) which serves as a standard assessment system on the quality of building projects and has been widely accepted globally including in Singapore, China, Hong Kong SAR, United Kingdom, Australia, South Africa and India.

“Vila Seni is helmed by Taipan Eagle Sdn Bhd, a joint development company between New World Development Co Ltd and Luen Yum Development (M) Sdn Bhd,” said Mr William Yip, President of Pacific Lucky Holdings Limited which is part of Luen Yum.

Chow Tai Fook Enterprises Limited is the major shareholder of the listed company New World Development Co. Ltd. The company is a leading jeweller in Mainland China, Hong Kong and Macau with a heritage of over 80 years. New World Development is one of the leading property developers based in Hong Kong. It has been listed on the Stock Exchange of Hong Kong since 23 November 1972.

Celebrating its first residential property development in Malaysia, Vila Seni is a realisation of the two visionaries. The partnership together forms a synonymous name for celebrated quality living with impressive track records.

“As an investment beginning from RM2.4 million and also a home, Vila Seni property owners can enjoy a rare gem making its mark in Plentong, especially with the well-equipped 40,000 sq ft clubhouse and high 5-tier security with trained Gurkha guards, plus concierge facilities offering par excellence 5-Star services,” said Taipan Eagle Sdn Bhd Director Michael Tham.

The combined philosophy and vision have focused on delivering maximised standards of quality, putting combined expertise and experience to innovative use and matching up to home owners’ expectations.

Tapping from the creators of coveted Hong Kong addresses such as The Signature, The Pavilai Hill and Grand Austin, to the stunning view from Harbour Place, Prince Ritz or Double Cove Starview, Vila Seni homeowners can expect and enjoy the best of nature and nurture with a dash of modernity.

Furthermore, Vila Seni’s central location means that it is just a short drive to the JB city centre, Danga Bay, major arteries such as Tebrau and North-South highways, Legoland, key hypermarkets and recreational facilities and also to Woodlands via the Causeway as well as Senai and Changi International Airports.

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