DEVELOPERS are offering more and more amenities, including lush landscape and rooftop pools or lounges, to attract young urban professionals and home upgraders and it is all driven by competition.
They are offering more than a real estate, and such goodies are part of a developer’s aim to make their new projects stand out in a crowded marketplace.
An interesting development is Tropicana Metropark, a RM7.2 billion project by Tropicana Corp Bhd (TCB), which will have perks like a 3.7ha central park and a new flyover linking it directly to the Federal Highway.
The 35.4ha integrated development sits on prime freehold land in Subang Hi-Tech Industrial Park, Selangor.
TCB, which is best known for its Tropicana Golf and Country Resort development in Petaling Jaya, Selangor, acquired the land in 2011 for RM385.5 million.
While the land is located in an area much sought-after for its established neighbourhood, ready amenities and facilities, TCB knows that in order to sell, it must continue to invent and be innovative to create a difference over other developments within the vicinity.
Known for offering green open park spaces, multi-tiered security, easy accessibility to amenities and transportation, TCB is building Tropicana Metropark to leverage on the change in mindsets among new home owners and create a “resort gateway”.
Unveiling a fresher design concept in residences, business spaces, retail spots and recreational area, Tropicana Metropark is a cradle for dwelling, a centrestage for business and a sanctuary for relaxation.
The design concepts were inspired by the development plan of Melbourne’s Yarra River, London’s Oxford Street and the streets of Tokyo.
The project offers varied components comprising serviced residences, retail units, business suites, SOHOs (single office home offices), office towers and a mall.
The heart of this project is the central park — a large green oasis featuring a man-made lake, pedestrian promenade and a food and beverage strip for alfresco indulgence.
Dedicated for leisure and recreation, the park is accessible from all components of the project. The pathways that weave through it are ideal for leisurely walk or jogging, and there is also a bicycle track.
“The stunning landscape and numerous water features will soothe the senses and rejuvenate body, mind and soul. Tropicana Metropark is an ideal place to call home for those unwilling to compromise on open spaces and greenery, location or distinctiveness,” said TCB group chief executive officer Datuk Yau Kok Seng.
Tropicana Metropark will be served by a network of highways, including a new RM106 million flyower under construction that will link the project to the Federal Highway.
“Accessibility and connectivity are part of our group’s development DNA. Once the construction is completed, the flyover will not only benefit the residents of Tropicana Metropark, but also the areas of USJ and Subang Jaya as well. It will provide even greater connectivity and ease for both Tropicana Metropark and its neighbouring areas,” Yau told Property Times.
Construction of the flyover started in the second quarter of this year and is expected to be completed in 2016.
Aside from that, Tropicana Metropark is closely located to the Batu Tiga and Subang Jaya Komuter stations with a distance of 0.08km and 3.2km, respectively, and the Kelana Jaya light rail transit station with a distance of 6.33km.
Residential elements
Tropicana Metropark will have five residential towers that will feature, among others, a sky gymnasium, sky lounge, bubble tub, sanctuary pool, jacuzzi, half-sunken basketball court, stone garden, children’s playground, multi-purpose hall and floating pavilion.
So far, two towers have been launched. Pandora Serviced Residences, or Phase 1, was launched in June last year with a take-up rate of almost 99 per cent.
It has a gross development value (GDV) of RM365 million and comprises 627 units offering three design options in two 25-storey residential towers — studio, two- and three-bedroom with built-up areas ranging from 600 sq ft to 1,200 sq ft. The launch price was from RM650 per square ft (psf).
The 30-storey Paloma Services Residences under Phase 2 has a GDV of RM465 million and comprises Block A and B, offering 587 units, including 16 courtyard villas.
Block B consists of 248 units with more than 98 per cent taken up since its launch at the end of last year. The launch price was from RM800 psf for units with built-up areas ranging from 600 sq ft to 1,300 sq ft.
Recognising the rise in demand by discerning customers who enjoy the best of lush modern luxury, Tropicana Metropark recently opened block A that offers 323 units and villas.
More than 50 per cent of the units have been sold at between RM850 psf and RM900 psf.
“All the units have been designed to meet the needs of the different market segments. The studios are suitable for single professionals, the two-bedroom ideal for young couples while the three-bedrooms for small families. The villas boast 2,400 sq ft to 2,588 sq ft four-plus-one bedroom units that are perfect for larger families,” said Yau.
Targeted for completion within four years, Pandora and Paloma homes will each have built-in kitchen cabinets with hob and hood and air-conditioner units. Owners of larger units will enjoy additional features, such as shower screen, water heater and oven.
Obviously, the biggest draw for owners is the immense green belt in the middle of the development, which is ideal for overall well-being and recreational pursuits.
Award-winning
Tropicana Metropark has won two prestigious awards, despite starting only in 2012.
The project won top honours at the recent Asia Pacific Property Awards 2014 in the landscape architecture category.
In 2013, Tropicana Metropark bagged the best mixed-use development category from Asia Pacific Property Awards.
“Tropicana Metropark essentially encapsulates Tropicana’s overall development DNA that is built on the cornerstones of accessibility, connectivity, innovative concep and design, generous open space, amenities, facilities, multi-tiered security and quality, as well as catering to the needs of discerning customers.
“Fuelled by these latest achievements, we will continue to strive to become one of the premier property developers in the country,” said Pam Loh, TCB’s executive director for marketing and sales.
~ By BUSINESS TIMES
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