08 September 2014

Mah Sing eyeing RM1.5b from sales pitch

  08 September 2014

MAH Sing Group Bhd, which is celebrating its 20th anniversary this year, expects to clinch RM1.5 billion sales during its two-month sales and promotional campaign.

Chief executive officer Ng Chai Yong believes that the target can be achieved based on its strong brand, innovative marketing strategies and ability to offer quality properties in prime locations.

“We are aggressive in this two-month campaign as we want to hit the RM1.5 billion target. We are moving towards achieving the numbers,” he said, here, last Saturday.

Also present was managing director and chief executive Tan Sri Leong Hoy Kum.

Ng said during the duration, it will provide customers with optimal value for money.

Under this campaign, new buyers will be given a mystery gift upon purchase, he said.

There are 18 projects participating in the campaign.

From the central region are D’Sara Sentral, Icon City, M Residence 2@Rawang, Southville City@KL South, Kinrara Residence, Icon Residence@Mont Kiara, M City, Lakeville Residence and Aspen@Garden Residence.

Projects from the northern region are The Loft@Southbay City, Legenda@Southbay, Ferringhi Residence and Southbay Plaza.

From the southern region, participating projects are The Meridin@Medini, i-Parc Tanjung Pelepas, Meridin Bayvue, Sierra Perdana, V Square and Austin Perdana. Mah Sing’s maiden project in Sabah, Sutera Avenue, is also involved in the campaign.

The group’s strategy to continuously scale up development in prime locations with strong growth potential is to replenish gross development value (GDV) and provide greater sustainability for future earnings.

To date, Mah Sing’s total landbank is over 1,500ha, with a potential total GDV and unbilled sales of about RM66 billion.

The group will continue to aggressively introduce its property projects at the year end, with RM1.9 billion new launches remaining from the planned RM4 billion this year.

Among those slated to be launched are serviced apartments at D’Sara Sentral in Sungai Buloh, Canal Link@M Residence in Rawang and Meridin Bayvue@Sierra Perdana in Johor.

It also plans to launch The Ciastal@Southbay City and Ferringhi Residence in Penang.

The group has proven its versatility with a range of projects, from medium to high-end landed residential properties to grade A office buildings, retail projects, SoHo and industrial projects.

For two decades, Mah Sing has continuously created iconic developments that have won more than 100 national and international awards for product design, concept, innovation and quality.

These lifestyle developments have enabled Mah Sing to achieve one of the highest sales figures among local property developers.



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