05 May 2015

McDonald's Invented a Takeout Bag That Transforms Into a Serving Tray

  05 May 2015
What’s the biggest problem with fast food? Its terrible quality? Its contribution to the obesity epidemic? Obviously it’s the fact that diners have no place to put their food after removing it from the takeout bag.



So McDonald’s redesigned its paper bags with a tearaway strip at the bottom revealing a sturdy serving tray built right in.

Developed by McDonald’s Hungary alongside ad agency DDB Budapest, the bottom of the eco-friendly and recyclable paper bags is made from reinforced cardboard so that it can safely hold even a large-sized meal without collapsing.


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